Intelligent Advertising System

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Tongzhou’s intelligent advertising system provides operators with a comprehensive, end-to-end advertising solution that integrates ad management, delivery, and performance monitoring. It seamlessly interfaces with operators’ business‑operation systems, enabling advertising capabilities across all service categories—including live streaming, video on demand, apps, games, and value‑added services. The platform supports a variety of interactive ad formats, such as image‑text ads, video ads, corner‑positioned ads, and floating overlays, and complies with international standards like SCTE‑130 and VAST/VMAP.
- Integrates with VOD on-demand systems to provide rich business data for ad placement.
- Web page ads support the placement of image, text, video, and app‑based ad formats. They also allow for customizable ad detail placements.
- In-stream ads can be placed at specified points before, during, or after a video, delivering one or multiple consecutive ad slots.
- Ad placement supports multiple resource associations, enabling targeted delivery across videos, programs, channels, channel packages, and more.
- Ad scheduling supports daily, weekly, monthly, and continuous intervals. It allows for 24-hour placement as well as ad delivery at different times of the day.
- Traditional set-top boxes can be easily integrated, with the advertising system’s ad‑display control JavaScript script directly injected to enable ad delivery.
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