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Big data platform

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Through the collection plan, the Tongzhou big data platform will conduct real-time viewing behavior, business data, program data, user data, operating data, etc. of terminals based on IP two-way networks (including middleware STB, smart STB, smart TV, mobile phone, PAD, etc.) Collect, transmit to cloud storage, perform ETL, analyze, process and store these data, and apply and display the analysis results.

Based on the distributed computing and storage technology of the Hadoop ecosystem, Spark parallel computing technology, Mahout, R language and other algorithms, and integrating the company’s many years of understanding of the radio and television industry, a series of large-scale projects that meet the needs and characteristics of operators have been developed. Data platform platform. Using self-developed data processing technologies and algorithms, traditional BI business needs can be responded to in seconds, the data scale can be expanded horizontally, and on this basis, user portrait algorithms, feature user extraction methods, and users based on user viewing behavior can be developed. Habitual models, business operation forecasts, etc., are used to support operators' business intelligent operation needs.

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Overview of business big data operation


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User area distribution

Channel ratings


TV channel market share



Viewing duration analysis

Column visit ranking



Page/video conversion rate

 

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